Search Engine Optimization (SEO) is crucial for driving organic traffic to your website. Hugo sites are naturally fast, which provides an excellent foundation for SEO, but there are still best practices you should follow to rank well.

On-Page SEO Checklist

For every piece of content you publish, consider the following:

1. Meaningful Title (title): Your title should be engaging and include your primary keyword.
2. Concise Description (description): This text appears in search results. Make it compelling.
3. Clean URLs: Hugo automatically generates clean URLs from your filenames.
4. Quality Content: Write in-depth, original content that is valuable to your readers.
5. Internal Linking: Link to other relevant pages on your site.
6. Image Optimization: Use descriptive alt tags for your images.

Content Strategy Workflow

A good SEO strategy starts with a solid content plan. You can visualize your process with a Mermaid diagram.

Pro Tip: Build your site using the hugo --minify command. This will compress your HTML, CSS, and JS files, leading to faster load times—a key ranking factor for Google.

Structured Data

Hugo and this theme likely have support for structured data (like Schema.org), which helps search engines understand your content better. This can lead to rich search results, such as star ratings or FAQs.

Check the theme documentation to see how it handles structured data and ensure your config.toml and front matter are configured correctly. Following these guidelines will help your Hugo site stand out in search engines.